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A solid annual marketing plan is essential for businesses small or large. Without a structured plan or strategy for the year, it is difficult to effectively measure desired results and manage budgets throughout the year. The start of a new calendar or fiscal year is the perfect time to evaluate a previous year’s results, make strategy adjustments and formulate new annual marketing plans or goals for the coming year. If you don’t already have an existing marketing plan in place, this is the perfect time to start with a standard marketing plan template and build a more structured plan for the new year. Evaluate Previous Year Marketing Strategies and Plans Good annual marketing plans are constantly reviewed and adjusted based on market conditions, competitive analysis and overall...

Many with a good business idea or concept believe that, if only they had the necessary funding, they could go into business and be successful. That's only partially true. The other part is that if they really want to go into a business, they should write their idea (develop a business plan) and approach some investors. Almost a business corollary to that is that they probably should develop their business, products and operate on a small scale (in their garage) to prove their concept while approaching investors. The real question is, who to approach? Commercial Banks, Venture Capitalists or Angel Investors Obviously, if one's business model goes beyond a very basic level, outside funding must be sought. Normally, the entrepreneur's personal resources will typically be invested im...

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New Year business marketing plan, strategy and goals

How to get funding for a new business