The new global power structure, the planet's changing environment, the new economy, the aging of the baby boomers and the growing role of women in society are just some of the factors that advertising, marketing, public relations and branding must adjust to, even in the near future. Three of the industry’s best known futurists have offered a variety of ways the industry will, or at least should, change. Here are some of those ways.
Michael Richarme of Decision Analyst Inc.
Michael Richarme, a senior vice president for Decision Analyst Inc. of Arlington, Texas, offered these insights in the World Future Society’s Futurist Magazine:
Youth will rule as the "Echo Boomers," a generation accustomed to instant gratification, replace the aging Baby Boomers in the workplace. They will ...
Radio and television ads can be expensive and it can be difficult to determine their effectiveness. Creating a marketing campaign using coupon advertising can be a cost effective way to increase business traffic. If a coupon campaign is done properly, the company can get an idea of its effectiveness compared to radio and television ads.
Coupon Advertising Targeting Methods
There are quite a few options when it comes to coupon advertising target methods. The best type of media methods for targeting customers largely depends on the business model. Some of the different types of media methods for coupon market targeting include:
Newspaper inserts - can be quite expensive. Normally larger retail stores use newspaper inserts due to the mass circulation. This method targets the mass...
Since the beginning of the agency or business has an influence on its future fortunes, people who are considering setting up a public relations or advertising agency need to make sure that their business has a sound footing. One needs to explore to settle on the particular areas they can do well. One also needs to know which areas have good job offers and how they will be able to win good contracts or jobs in those areas. Knowledge about these should form the basis for setting up a new firm or business.
Acquiring the necessary information for setting up a successful agency should involve activities like market research, writing successful business plans, building good business networks and relationships, and acquiring relevant skills training and experience. In addition, setting up ...
One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door.
Loss Leader Advertising Marketing Campaign
The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...
Some of the most successful advertising campaigns have used unorthodox methods or clever timing to promote companies and products to new heights. The media world makes competition in business a dog-eat-dog affair, but some of history's most successful businesses cut ahead of the competition by making the most of successful publicity stunts.
While some advertising gimmicks prove to be useless (and others, dangerous), the power to create and use publicity effectively separates the winners from the losers. Not all advertising success involves quantity or quality of media usage; success outside of traditional media advertising involves business creativity, courage, and persistence.
Employ New Trends in Self-Advertising
Be among the first to grab a piece of history or be linked to ...
From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects.
As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items.