Disney Claims Its Disney Infinity Surpases Skylanders In 2014
In 2014, among the best-selling toys-to-life brand category, Disney Infinity was the best selling. However, Skylanders publisher Activision seems not to agree with it.
Disney released a statement claiming the figure based on NPD's data. It said the sales of Disney Infinity increased by 16 percent in November-December holiday season compared to the same period in 2013.
Disney also mentioned the market share of its Disney Infinity in the same category increased to 47 percent from 43 percent apart from outselling Skylanders, the newarest competitor, in total sales revenue as well as in total sales of starter packs.
Meanwhile, Activision too maintains saying Skylanders is leading the toys-to-life category for third consecutive year. The claim is based on data from NPD, GfK and int...